Blogging has become extremely popular in the last few years. How popular exactly? Recent statistics state that 6.7MM people publish blog posts on blogging sites, and another 12MM write blogs using their social networks. (Source) That makes it really hard for a blogger to stand out. Whether you want to share tips on your blog or generate leads, apart from creating quality content, there are several other aspects you need to consider. So here are 3 pointers to help you create a killer blog that your readers will instantly bookmark.
Strong About page→Where else can your visitors find out more about you and your blog if not on your about page? Therefore, you need to make sure it’s well developed, it highlights the purpose of your blog or tells your story and if you’re looking to generate leads, this is where you can add an Email signup form or a Newsletter Form.
Add web forms→since we talked about adding lead generation forms to your about page, let’s talk about other effective web forms you could use on your blog. The first type that comes to mind is of course, the contact form. But feedback forms, surveys and quizzes are equally efficient if you want to engage your readers and provide them with the content they are searching for. WordPress is the most popular CMS right now, so let’s focus on that. You’ll need a Form Plugin for WordPress, such as CaptainForm. This form builder plugin is the perfect fit for your WordPress blog. Once you’ve installed it, you’ll be able to create all sorts of forms without coding. You’ll just have to drag and drop your way to building the WordPress form you want.
Social media→be sure to add social media share buttons on your blog. It makes it easier for your readers to share your content on their social media platforms and thus, easier for you to get an increase in blog traffic.
There are other things you can take into consideration but if you start with these, you’ll quickly see positive results.